Posted on August 12, 2020 at 4:10 AM
Over 30 million. That is how many companies have realized the power of LinkedIn and use it to their advantage. LinkedIn is, by far, the largest and most successful platform for businesses to use for marketing. With the right marketing strategy and the correct understanding of the platform, your company could be the next LinkedIn superstar.
93% of B2B marketers consider LinkedIn to be the most effective site for lead generation.
This is largely because LinkedIn has equipped its platform to be ready for all users, including resources for all sizes of businesses that decide to use their platform. LinkedIn is effective and easy for generating B2B leads for your company, not to mention the resources that it offers for smaller marketers.
If your company isn’t on LinkedIn yet, or you aren’t aware of all the benefits of marketing on the platform, then you’ve come to the right place. We’re here to give some marketing advice for LinkedIn.
Give Your Audience Content That Helps Them
88% of the top performers in content marketing have been B2B marketers who put the needs of their audience before constantly advertising their company. On many marketing platforms, the goal is to be advertising your products and, ultimately, getting clientele from it.
When marketing on LinkedIn, although the goal may be the same, the process is different. When posting on LinkedIn, what you publish should always be informational and helpful to your audience. Whatever content you create for LinkedIn should always be inspirational, offer some guidance, helpful, or informational to your audience.
By ensuring that your content helps your audience you’ll be more likely to not only build a relationship with them but also encourages them to share with others. The more helpful the content is, the more apt your audience will be to want to share it on their timeline with others.
Engage With Your Audience
50% of LinkedIn users have reported that they’re more likely to buy from a company that has engaged with them on LinkedIn. If you want to gather clientele from LinkedIn, you have to be spending time building relationships with your audience. This isn’t only true for Linkedin; all businesses on social media platforms should have a strong relationship with their audience.
People work off trust; this is the same reason that they read reviews before buying from a company. They need to feel a certain level of trust and bond with the company before they’ll feel secure enough to give them their money. It’s important that you’re interacting with your audience daily and showing them that they can trust your company.
Have A Posting Schedule
Estimates by LinkedIn have shown that LinkedIn users who post once a month gain followers six times faster than those who have different schedules. Their estimates show that companies that have posted once a day have seen even more traction on their profiles.
Every brand is different and their audience all have different schedules. Some platforms can help you find analytics that shows the best posting times optimized for your brand. You’ll find that by taking the time to find when your audience is most active and develop a posting schedule, it’ll be well worth the time you invest.