Tags: Business Growth,Growth Strategy,Social Media
Storytelling is the fundamental unit of human understanding. And right now, we’re living through The Golden Age of social media; it has never been easier to publish your story and share it with the world. But lower barriers to access have resulted in more competition for attention. And when it comes to social media, attention is everything. Whether you’re on the front line or in the back office, building a strong personal brand is essential to succeeding in the modern economy. A strong online presence can create demand, mobilize people, and drive actions—outcomes that are integral to success in our fast-paced, mobile-first, and largely digital world in which peoples' behaviours and expectations are always changing.