How To Develop Content That Gets Attention, Engages, and Drives Sales

Tags: Branding,Communication,Growth Strategy

On Tuesday, June 8th join us as Mark Howells teaches onHow To Develop Content That Gets Attention, Engages, and Drives Sales.


The whole goal for your content is to have it drive attention in the marketplace, engage readers, and be a revenue generator. 

But your content may be getting overlooked, and the traffic it does pull in seems mostly uninterested, as conversions into a deeper relationship are minimal.

Although “Content Is King”, yours may feel a little more like the Court Jester. 

In order to achieve the results you’re looking for from your content, there’s a lot more that needs to go into each piece than good writing.


On this webinar you’ll learn:

  • The marketing strategy pieces that need to feed your content
  • How to develop strategic content topic ideas 
  • Why and how to initiate any content with SEO in mind
  • Tips on content features & conversions
  • Tricks to get traffic to your content
  • Ways to see and optimize your content performance

About Mark Howells:

Mark has 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. This base of knowledge allows him to pool information on what works and what doesn't when looking across an entire omni-channel marketing strategy.

More recently, he has focused on branding, audience targeting, goal management, and overall marketing strategy, including both high profile aspects like company positioning, segmentation and messaging as well as more detailed aspects like their brand personality, voice, and imagery guidelines.

As part of Dakota Ridge Marketing, he works on cohesive marketing strategies with an objective of aligning each client's industry landscape, target audience aspects, brand pieces, and marketing plans to develop strong marketing foundations. This work filters seamlessly into the developed processes for implementing the strategies effectively and achieving business growth.

He works with clients in diverse industries ranging from accounting firms to athletic apparel, hot sauce CPG to children's products, and CBD to Enterprise SAAS with a focus on achieving revenue and profitability goals.