The 5 Key Principles to Boosting Revenue with Marketing

Tags: Business Growth

Your entire goal for your marketing is to have it be a revenue generator instead of a cost center.

But when you or your team get stuck in the weeds of the daily social posts and emails, you may be missing the strategic aspects needed to make that happen. Let's take a step back from the tactical, day to day aspects of marketing your business and look at the strategies surrounding your campaigns and your marketing in general. Sun Tzu's quote rings true for businesses today... "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."

The 5 Key Principles of Boosting Revenue with Marketing will open your eyes to the strategies needed to create an environment where your campaigns can thrive and your marketing will boost your business's revenue to new heights.

About Mark Howells:

Mark has 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. This base of knowledge allows him to pool information on what works and what doesn't when looking across an entire omni-channel marketing strategy.

More recently, he has focused on branding, audience targeting, goal management, and overall marketing strategy, including both high profile aspects like company positioning, segmentation and messaging as well as more detailed aspects like their brand personality, voice, and imagery guidelines.

As part of Dakota Ridge Marketing, he works on cohesive marketing strategies with an objective of aligning each client's industry landscape, target audience aspects, brand pieces, and marketing plans to develop strong marketing foundations. This work filters seamlessly into the developed processes for implementing the strategies effectively and achieving business growth.

He works with clients in diverse industries ranging from accounting firms to athletic apparel, hot sauce CPG to children's products, and CBD to Enterprise SAAS with a focus on achieving revenue and profitability goals.