Posted on June 28, 2021 at 1:30 AM
Category: Social Media
Tags: Growth Strategy, Instagram, Social Media
If you want to up sales and grow your business, you need to up your Instagram game. But how to do that? We’ve outlined ways to harness the power of Instagram.
Do A Giveaway or Contest
Get more likes or followers by encouraging people to share your posts in an effort to win something. Tell them to tag friends for so many entries into a contest. Or, do a straight giveaway to create buzz and promote a new product.
Partner with Influencers
Influencers are the kings and queens of Instagram. Anyone with a massive loyal following can help you promote your brand. Choose an influencer in your area so that their followers will be interested in your product. In exchange for free merchandise, an influencer will promote your products and services.
Consider Instagram Advertising
Ads can expand your reach beyond those who follow you and like your posts. You can specify your ad audience to your target group of choice. This is a great way to retarget people who visited your website but didn’t make a purchase or commitment.
Don’t underestimate the importance of a local impact. When you add a geotag, you are marking your posts for your local area. If someone searches for local content in a specific market, you will pop up in their results.
Make An Insta Reel
Instagram reels let you record a short video and set it to music. Use the reels feature to highlight a specific deal or give a behind the scenes peek. Customers connect with a brand when they see the people behind the products.
Make An IGTV Series
Much like a weekly podcast, an IGTV series is a great way to consistently connect with followers. Do a weekly tutorial or update.
Use Captions and Text
Many people watch Insta stories with the sound off, because they’re at work or in a public place. Make sure all your content can be read, not just heard.
Stick to Your Brand
Know who you are. Once you’ve developed your brand, it needs to be consistent across all your posts, stories, IGTV series, and reels. Let your customers know who you are and what they can expect. The fastest way to lose followers is brand ambivalence.
Nothing is more authentic than going live. Even if you rehearsed a million times, you’ll come across as casual and natural. Going live is an easy way to let your followers get to know you. Let your personality shine.
Create A Memorable Hashtag
Make your own brand hashtag. Go for something catchy that represents everything you want to be to your customers. To come up with something unique, you will have to use your imagination. Use the search feature to see what’s already taken.
Make A Custom Filter
Everyone loves a filter. Make one that will get users thinking of your brand everytime they use it.
Pay Attention to Your Account
Monitor your messages and who tags you. Nothing annoys customers more than feeling that they are ignored. If you allow anyone to tag you, you will need to go through your tags on a regular basis. You don’t want someone tagging you in something offensive. You can also set it so all tags have to be approved before they are seen by the public.