How to Optimize Your Email Marketing

by Tatiana Maldonado


Posted on August 28, 2020 at 8:27 PM


How to Optimize Your Email Marketing

Category: Education

Tags: Customer Relations, Leadership, Networking, Social Media, Webinar


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Since the pandemic has begun email marketers have been front and center when it comes to marketing.

This approach can gain a lot of traffic and leads if carried out the right way. The potential for a high conversion rate is present with email marketing. Now that there’s a gap with customer interaction, email marketing has taken on a whole new level of importance.

So during these times when email marketing is at its peak, how do you make sure to optimize your email campaign and ensure that your leads convert into sales? Well, here are a few different ways to do this.

Your Email Needs To Be Personalized

Think about how many emails you’ve received in your lifetime. Have you ever opened an email that wasn’t personalized? Dear valued customer or dear recipient. Are those emails that strike you as one bit important? I didn’t think so.

Those emails get sent to trash without even being clicked. The reason for this is simple. You can tell that these emails have been sent out to a wide audience without any thought to the individual on the other end of the email.

People want to feel as though they matter. Make sure to add the recipient’s name to each email that you deliver. This will show that you’re talking directly to the recipient which will lead to more

conversions.

Ask Subscribers About Their Email Preference

You can add a footer to your email that asks your subscriber when they are most likely to open and read emails. This is important to do in order to figure out the best times to send out emails so that they aren’t getting sent to the trash without a click.

This way you can come up with some stats for the best times to send out emails. There are stats out there that state that emails sent on Sundays don’t perform as well as those sent during the week.

The time of day that you send your email is just as important as the content. You need users to open your emails before they can see the content that you’ve provided.

Come Up With A Consistent Email Schedule

You need to think about the frequency of your emails. Are you going to send them out daily? Weekly? Monthly? Whatever your preference is make sure to follow a consistent schedule.

It can be quite easy for your email marketing campaign to come off as spammy if you’re sending too many emails. Make sure that you create strong content and a schedule that allows users to read and react to your content.

Keep Your Emails Away From The Recipients Spam Folder

The best way to keep your emails away from the spam folder is by avoiding salesy and spammy language. This kind of language, when filtered into an algorithm could result in your emails being sent to the recipients spam folder.

If your email gets sent to the spam folder, the chances of it being opened are slim to none. So try to avoid “big bonus”, “great sale”, “big savings” because these types of keywords are sure to get your emails sent to the spam folder.


Author

Name: Tatiana Maldonado

Tatiana Maldonado