Posted on November 12, 2020 at 5:30 PM
Category: Social Media
Tags: Branding, Business Growth, Communication, LinkedIn, Networking, Social Media
When it comes to connecting with industry professionals there’s no better platform than LinkedIn. Most professionals on the planet have a LinkedIn account now, and that’s why if you’re looking to grow your network and meet the right people, LinkedIn is the best hub in the world.
As a small business or entrepreneur, your goal is likely to get your name and brand out there for people to see. By embracing LinkedIn you’ll see that there are plenty of ways to help you achieve that goal.
Here are some ways that you can increase your LinkedIn connections and help grow your brand.
Create And Complete Your LinkedIn Profile
First things first, you need to complete your LinkedIn profile. Update it with a nice clear headshot and complete your bio. Write your work history, what you do best, and what you aim to do.
You should also add any certifications or degrees that you’ve earned throughout your professional career. The more that you put into your profile, the better the chances are that you will receive invitations to connect or that you’ll get accepted when you send out connections.
An important thing to remember about LinkedIn is that it’s not Facebook. Connections aren’t the same thing as friends. That isn’t to say that they can’t become friends but you don’t need to know them to send them an invite.
They’ll accept your connection if you show that you’re a professional through your profile. So complete and it begin the growing process.
Show That You’re An Expert Through Engagement
By commenting on other posts, you’re almost guaranteed to get connection requests. If you have something to offer, some advice, or even a criticism, write it in the comment. There’s an influx of people that just say “great work” , “inspiring” , “love this”. While there’s nothing wrong with that, it doesn’t show any real engagement.
If you see a post that inspires, or a post that makes you think differently about a subject, write it. Every single day aim to comment on posts. You’ll see the connection requests begging to flood in, especially if you weigh in with a great comment.
Comment on trending posts that have thousands of comments, but don’t forget about the smaller fish who are in the same boat as you. The people who are trying to reach a larger audience. By commenting on their posts, you’ll gain a new connection and possibly a new friend.
Create Audience Specific Content
Posting consistently is extremely important. But your posts need to have a direction. You need to ask yourself who it is that you’re catering to. Who’s your audience? Who are you trying to inform with your posts?
Once you figure that out, write posts in a similar voice. Be consistent both with the content that you create, and the voice that it’s written in. This will attract the people that you’re looking to attract and help grow your following.
People love original content. Especially content that teaches them something. Not just inspirational quotes found on Google, but something that you created from your own mind. And when they engage, make sure to engage right back.
Message Some Of Your Connections And Start A Conversation
The same rule for engaging with comments applies to direct messages. LinkedIn isn’t Facebook, so you shouldn’t just write “hi”, and even worse than that, never begin a conversation with a sales pitch.
Message a connection who inspires you, or who you would like to learn from. If they write content that goes viral, or they have methods to success that you find mindblowing, message them about that.
Tell them that you enjoy what they do, and that you’re looking for tips. These are the ways to message connections. Have a reason to message, and don’t beat around the bush.
Get LinkedIn Premium For Extra Benefits
You’ll have to pay a monthly subscription for the premium version of LinkedIn, but it does come with its added benefits. Different features, like LinkedIn Learning, who’s viewed your profile, different analytics, these benefits can help you learn more and see who’s been looking at your profile.
This way you can target those that already came across your profile and send them a connetion request. If you’re really serious about LinkedIn, the premium version is definitely something worth checking out.
If you follow these tips, you’ll notice your connections growing in no time. Be consistent, offer advice and criticism, and just participate in everything. That’s what people want to see.