Marketing On Twitter

by Tatiana Maldonado

Posted on October 16, 2020 at 5:31 PM

Marketing On Twitter

Category: Social Media

Tags: Blogging, Branding, Business Growth, Communication, Growth Strategy, Marketing, Professional Development, Social Media

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Twitter is a powerful tool for sharing content and should be a part of your marketing strategy. With over 330 million active monthly users, the platform is a go-to choice for finding information on any topic. Users frequently read through their Twitter feeds looking for updates from their favorite brands.


While Twitter presents a great opportunity for growing your business, how do you cut through the noise and stand out to your audience? With over 500 million tweets sent a day, you need a well-planned Twitter marketing strategy to gain your audience's attention.


In this blog, you'll find actionable tips on how to use twitter to market your business. By the end, you'll be able to create an effective Twitter marketing strategy that drives results for your business.

How To Create A Twitter Marketing Strategy

Like other social media platforms, success on Twitter requires a well-thought strategy. The goal of your Twitter strategy is to improve brand recognition, gain new followers, boost conversions, and increase sales. This is achieved by regularly creating, publishing, and distributing content for your target audience through the platform.


Creating a marketing strategy for Twitter requires the same process as other marketing channels. To develop a successful Twitter strategy you must:


  • Research your target audience
  • Create engaging content
  • Organize and schedule your posts
  • Analyze the results and make adjustments


A well-executed Twitter marketing strategy can do wonders for your business. Here are some tips to help you boost conversions and grow your following.

Audit Your Twitter Account

If your business already has an existing Twitter account, you'll want to audit the profile to find out what is working well and what is not. Conduct a thorough review of account and assess the following information:


  • How often the account tweets.
  • How many followers the account has
  • Individual tweet performance
  • Hashtag performance
  • Engagement rate


It is also important to ensure that the account is aligned with your brand identity.


Conducting a review of your twitter account will provide helpful insights you can use to create a strategy that maximizes the reach and engagement of every tweet.

Use Hashtags

Hashtags began on Twitter and have found their way to every social media platform. They still remain one of the most effective tools for improving the reach of your tweets. Plus, tweets with hashtags receive nearly double the engagement than those without them.


Here are some tips on how to use hashtags to make your content more engaging and help you reach a larger audience:


  • Create a branded hashtag: A branded hashtag is a hashtag that is unique to your business. These hashtags are good for collecting and organizing content, making it easy for your audience to find.


  • Find relevant hashtags: Find hashtags that fit with your industry and niche. Analyze your competitors to see what hashtags are popular in your industry.


  • Use Twitter Analytics: Twitter analytics will provide insight into your best-performing hashtags. Use this information to maximize the impact of each tweet.


  • Don’t overuse hashtags: Using too many hashtags looks spammy and detracts from your brand. Using one or two hashtags also yields better engagement.

Make A Content Calendar

Posting content on a regular basis is essential to keeping your audience engaged with your business. It is also important to know the right times of the day to tweet to maximize your impact.


Once you've determined the best times to tweet, you want to create a content calendar and schedule your content in advance.


Creating a content calendar will help you align your content across social channels and ensure you're using a mixed balance of tweets.

Advertise On Twitter

As you begin to reach more Twitter users with your organic methods, it's time to take the next step and start advertising on Twitter.


Advertising on Twitter is a great way to promote your products, expand your audience, and drive more traffic to your website. With advertising, your audience can find your tweets easily, helping you increase your following. There are two ways to advertise on Twitter; promoted tweets and Twitter Ads.

Promoted Tweets

Promoted tweets make your tweets appear in the Twitter feeds and search results of users who share interests with your audience. Users are able to engage with promoted tweets in the same way that they can with organic content. Your business will pay a monthly fee as long as you want the promoted tweet to remain in users’ feeds.

Twitter Ads

Twitter Ads allow you to target a specific audience segment. It's a great option if you're looking to use different styles of tweets to achieve your business goals.


You can set different objectives for Twitter ads including website conversions, video views, and app installs. Pricing is based on cost-per-action and is determined by the target audience and campaign objective.

Final Thoughts

Twitter is a powerful tool that allows you to improve brand awareness, drive more traffic to your website, engage with your audience, and increase your sales. Follow the tips in this guide to create a winning Twitter marketing strategy to help grow your business.


Name: Tatiana Maldonado

Tatiana Maldonado