Posted on September 23, 2020 at 12:06 AM
Category: Social Media
Tags: Branding, Business Growth, Communication, Facebook, Growth Strategy, Lead Generation, Marketing, Professional Development
Facebook is among the most popular social networks in the world, with more than 2.6 billion monthly users. Whoever your business’s target audience is, you can probably find them on Facebook.
The problem is that Facebook’s algorithm prioritizes its users’ “friends” content i.e. not business content. If you’ve struggled to grow your business’s Facebook followers, don’t despair: a clever Facebook marketing strategy can help you overcome the algorithm and forge meaningful connections with your audience. Here’s how.
Rethink your Facebook page
The top-performing Facebook pages make great use of curated content, meaning that they do more than simply promote products and services. Try mixing relevant articles into your posts or sharing funny memes. Users enjoy this type of content, and it can make your brand more accessible. No one logs onto Facebook to be sold to, so make your page is sharing useful content.
Try your hand at Facebook ads
That’s not to say that advertising on Facebook isn’t worth it. You just need to be strategic in your approach. Try creating ads out of information-rich posts by “boosting” the post. You can also run ads to get more likes for your page. This, in turn, can help your content get in front of more followers.
Facebook has become one of the top platforms for consuming video content. The app offers instant-play and “related videos” options, which makes it easy for users to discover and engage with more content. Try releasing videos on your page that provide high value for users. Some studies indicate that Facebook prioritizes videos in its algorithm, so this tactic can help your business be seen by more eyes.
Create a group
Facebook group marketing is a hot new trend — and for good reason. These invite-only communities make users feel special. Businesses that run groups can enjoy better engagement with their brand and more opportunities to pitch to potential customers. Try creating a group that surrounds one of your business’s core topics, then offer incentives to join the group such as a discount or access to exclusive content.
Facebook offers many more marketing opportunities than simply posting on your Facebook page. In fact, that’s the least effective thing you can do. Take full advantage of the platform’s robust features to expand your audience. Remember, it’s a social network, so take time to be social. By boosting your engagement with your target audience, you boost the likelihood that they will engage with your brand in return.