Posted on June 24, 2020 at 8:05 PM
Social media is now the dominant source of information and entertainment for millions of people around the world. This ever-changing sphere of content is a powerful source of connection and marketers are eager to tap into this vast network of users. In 2020, new trends are emerging that are redefining what it means to be a social media marketer. Here are the top ten social media trends of 2020.
10. VIP Communities
Group marketing allows brands to have conversations with their followers in a more intimate, personalized way. This new form of marketing can be done on Reddit, Facebook, and LinkedIn.
9. Video Content
Online video consumption is now at an all-time high, with Facebook and YouTube offering major video publishing platforms. There’s also a new player in town: TikTok. On all these platforms, posting videos is a great way to get your audience engaged.
Influencer marketing isn’t dead, but it’s changing. Now, brands are finding better results when they connect with influencers who have smaller followings. They’re also tapping into niches rather than working with catch-all influencers.
7. User-Generated Content
UGC is nothing new, but it’s becoming more important, especially for e-commerce brands. Now, marketers are drawing upon authentic content created by their fans rather than polished, professional videos and photos.
6. Longform Content
Marketers are leveraging platforms such as Medium to publish information-rich content. By offering their knowledge and expertise, brands can cultivate a sense of trust among their audience.
5. Customer Service
People are using social media messaging apps more than ever, which means that many of them expect to be able to communicate with brands on those platforms. Many companies are now using Facebook Messenger and similar apps to provide customer service.
4. Social Selling
More and more consumers are shopping on social, which means that soon, online store owners might be able to move all of their products to platforms such as Instagram and conduct business there.
The story format on platforms such as Facebook, Instagram, and Snapchat is more important than ever, with most users browsing through these short, engaging posts rather than skimming a long feed.
More marketers are geotagging their content to get it in front of a local audience. Doing this helps build a sense of community rather than casting a wide net.
1. Emphasis on Quality, not Quantity
Instagram has hidden the number of likes on posts, and other platforms are starting to de-emphasize “vanity metrics” such as followers and likes. That’s good news for marketers, who often felt pressure to drive up those numbers. Now, true connection matters more than metrics.
The common theme in all these trends is a sense of community. People feel less connected to brands that seem massive and global. They want a personalized, engaging approach. That’s why localized posts, video content, and groups are so appealing. They make people feel special and included — which is crucial to successful social media marketing.