Growing an email list isn’t always easy, but it can be done by implementing the right strategies. By learning how to do this, you’re going to help your business grow. Studies show that 99 percent of consumers check their email every day. So, it would be logical for your business to use this method to communicate with potential clients.
If a subscriber gives you their email address, that is a sign of trust. What you need to do with this trust is provide valuable information. Once you’ve earned some subscribers, your next goal is to keep them. It is easy to unsubscribe, so giving them a reason to stay is crucial.
Let’s go over ten different ways to grow your email list.
1. Give Them The Content That They’re Looking For…
First off, you need to give the subscriber what they’re looking for. Make sure that you’re engaging them, and that you’re personalizing each email. They want to feel as though they matter, because they do. So, you need to ensure that you’re exciting them and giving them a reason to stay.
If you feel like your content is becoming monotonous, maybe it’s time to switch things up and keep things interesting.
2. Make Your Emails Easily Shareable
Make sure when you’re sending content that there are visual cues that make it easily known that this content can be, and should be shared. This way, when your subscriber is reading your email, and they think that a friend, family member, or co-worker would find it useful, they can forward it to them, or share it on various social media channels.
3. Offer Incentives For Referrals
The chances of receiving a higher number of subscribers are stronger if they receive referrals from those they trust. Offer your current subscribers, discounts and other incentives, if they refer friends or family. This is a great way to keep both parties happy.
4. Customer Testimonials On Your Landing Pages
Social proof is a great way to show potential subscribers that you’re the real deal. When these people visit your landing page, throw some customer reviews in there. This will give them a sense of trust, and what better way to get someone to hand over their email address than trust?
5. Host A Free Webinar
Offer a free webinar to any people that send you their contact information. This is another strategy that results in a win-win for both sides. They receive valuable information about you and your company, and you receive their email address.
This way they’ll already know what you’re all about when they provide the information for you.
6. Pinterest And Pop-Ups
Pop-ups are a great way to gather more subscribers. But there needs to be some strategy behind this. One way to do this is by posting content to Pinterest. A potential subscriber will scroll through pinterest, seeking content that interests them, and when they land on yours, a pop-up will appear, asking them to join your email list.
7. Promote This On Your Social Media Cover Photos
Create an eye-grabbing graphic and post it on your social media cover photos. By doing this, as soon as anyone clicks on your social media profiles, they will instantly be notified that they can sign-up for your email list.
8. Use Facebook Ads To Promote Freebies
Businesses often think of Facebook Ads when they have something big going on. Something that requires money from the consumer. This is the opposite. In this case, you spend less money on Facebook Ads, and you offer freebies in return for subscriptions. This is a better way of creating trust and not asking for money right out of the gate.
9. Put Opt-In Forms All Over Your Website
You should make it as easy as possible for those who want to subscribe to be able to do it. You can ensure this by adding opt-in forms all over your website. You can put them at the footers of different pages, at the bottom of blog posts, and in the middle of some of your most popular content.
By doing this, you’ll make sure that it is as simple as possible to become a subscriber.
10. Make An Effective CTA
There’s more to a CTA than simply asking people to sign up. By adding the benefits of signing up, contrasting colors, and directional cues into your CTA, the chances of earning more subscribers will rise substantially.
At the end of the day, the goal is to provide something that only you can provide. It’s time to show potential subscribers what makes you special. By following these ten steps, you’ll be on your way.